Developing ability to determine appropriate research design

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Reference no: EM132267238

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Marketing researchers are faced with making research design decisions on a regular basis. Developing the ability to determine an appropriate research design for a study is critical to the success of the research.

Marketing researchers must share their research results with various stakeholders. When conducting research for a company, the researcher must present the information in a clear and concise fashion so the users of the research results are able to understand the methodology and conclusions.

In Part 1, you are on a quest to identify and develop a problem statement for a marketing research study. For your chosen organization, you will identify a marketing research problem and develop a marketing research problem statement, and propose research questions for your chosen organization.

Business owners and managers often identify problems they need help to resolve. In such situations, additional information typically is needed to make a decision or to solve a problem. One solution is a marketing research study based on a scientific research process. In this homework assignment, you are on a quest to identify and develop a problem statement for a marketing research study. You may choose from the following list of organizations to study and formulate a marketing research problem statement and research questions.

United Way Worldwide

Salvation Army

YMCA of the USA

Boys & Girls Club of America

World Wildlife Foundation

Habitat for Humanity

Nature Conservancy

Wounded Warrior Project

Shriners Hospitals for Children

Public Broadcasting Service

Smithsonian Institution

Using expository writing style, identify a marketing research problem and develop a marketing research problem statement and propose research questions for your chosen organization by completing the following steps:

Step 1. Identify and Clarify Information Needs: You can learn a lot about a company by engaging in several different activities to define an existing problem (see pages 32-34 in the textbook), including:

? Conduct secondary research about your chosen organization to identify an existing problem the organization may be experiencing.

? Visit the organization's social media pages and websites to identify a problem the organization may be experiencing.

? Visit a physical location where you can learn more about the organization’s product and/or operational capabilities to identify a problem the organization may be experiencing.

? Contact a manager or leader at the organization to learn more about problems the company may be experiencing.

Reference no: EM132267238

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