Developing a supply chain strategy for expanding massmart

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Reference no: EM133643845

Question: Developing a supply chain strategy for expanding Massmart operations in Africa involves several key steps: Understanding the Market: Based on the market analysis, we have selected the most suitable African countries where Massmart can expand its operations, which are Kenya, Nigeria, Rwanda, and Ethiopia. It is based on a country's economic stability, political stability, consumer demographics, and growth potential. Building Local Partnerships: Partnering with local businesses can help overcome logistical challenges and better understand the local market. Walmart, the parent company of Massmart, has successfully used this strategy in its global expansion. Walmart's strategy for building local partnerships involves sourcing locally (This not only reduces transportation costs and carbon footprint but also supports local businesses and economies), engaging with the community, and collaborating with

Reference no: EM133643845

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