Developing a recruiting message for a survey

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Reference no: EM133223622

Assignment:

Question 1. In the United States, the federal government currently offers up to $7,500 in tax credits for consumers who purchase an electric plug-in vehicle. However, each automaker can only sell up to 200,000 units until a wind down period for the incentive is initiated. When developing a SWOT analysis for a growing electric car manufacturer like Rivian, this would be considered a(n):

  • Strength
  • Weakness
  • Threat
  • Corporate handout
  • Opportunity

Question 2. When designing a survey, all of the following are rules that you should follow EXCEPT:

  • Use an odd number of scale points
  • Include a filter question
  • Include 26-30 questions in your survey
  • Use closed-ended questions instead of open-ended questions
  • Avoid endpoints that use the word "Extremely"

Question 3. The following is a post-purchase survey question from a used car dealership, "Thinking of your recent automobile purchase, were you satisfied with the price of the vehicle and the quality of service provided by the sales person?" Is anything wrong with this question?

  • Yes. It is a leading question
  • Yes. It is an ambiguous question
  • Yes. It is a double-barreled question
  • Yes. It is a filter question
  • No. Nothing is wrong with this question

Question 4. When developing a recruiting message for a survey, you should include the following: I. Who you are II. How long it will take III. Promised incentives IV. Total number of questions V. Promise of anonymity VI. Number of people taking the survey

  • i; iv; v; vi
  • iii; iv; v; vi
  • i; ii; iii; vi
  • i; ii; iii; v
  • i; ii; iii; iv;

Reference no: EM133223622

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