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Question: Objectives: This marketing course is designed to provide an in-depth understanding of the job of the "typical" product manager inmarketing consumer and business-to-business goods and services. While the specific duties of a product manager vary considerably across industries and companies, the course focuses on four major activities common to the position: 1) analysis of market information, 2) developing a product strategy, 3) programming the strategy, and 4)implementation.
As might be surmised from the variety of activities covered by the course, a successful product manager has abroadly-based set of skills. Thus, key concepts will be drawn from a variety of areas including marketing strategy,buyer behavior, marketing research, and quantitative methods.
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