Reference no: EM131701780 , Length: word count:1500

Assessment: Report - Concept Store SACHI

Assessment Overview: Using Primary and Secondary research, apply learning outcomes to develop and establish a Concept Premium/Luxury label/ FASHION brand in Perth.

My chosen is to develop and establish a women clothing brand name SACHI in Perth - selling only white design clothing (online clothing store) BUT will have a pop-up store in ENEX 100 ( in Perth city) to promote for the brand!

1. Assessment Instructions: Prepare a report together with journal entries that will lay the foundations towards developing a Premium Brand/Label for your product/service of choice.

Report Details: Ideally the report should cover the following areas and act as your draft-marketing plan for your label/brand:

• An overview of your product and or service (include Product and Price Strategy in this aspect)
• Present personal observations of information gathered during the Urban Walk About activity
• The markets and consumer behavior that will be targeted (include how they will be able to access your product/service i.e. Placement Strategy)
• The Promotion Mix that will be used
• The objective of your overall Marketing Strategy including your intended positioning and or differentiation strategy

2. Assessable Criteria - You will be assessed on the following requirements:

Report

• Accurate identification of Pricing and Product Strategy that reflects the tenets of a luxury/premium brand
• Demonstrating clear understanding of consumer behavior and market targeting - displayed in theoretical underpinnings identified in the report
• Presentation of Primary research aimed at identifying the current climate and practice of luxury brands in a local context
• Justification of Promotion Mix, Positioning and Differentiation strategy that will contribute to building brand equity in the current luxury/premium environment

My chosen is to develop and establish a women clothing brand name SACHI in Perth - selling only white design clothing (online clothing store) will opening soon on 6th November 2017, to PR for the brand we will have a pop-up store in ENEX 100 ( in Perth city) to promote and sell the product for 1 weeks in ENEX 100.

• Give a short paragraph about the event in ENEX 100!

Attached is the first collection of SACHI (as pictures). Please have a look at the collection and make-up a story about the brand for introduction as well as to do the body part of this report!

1. Introduction:

2. Body parts:

BODY PART OF THE REPORT: Please read every point and answer all that requires bellow!!!

• An overview of your product and or service, Accurate identification of Pricing and Product Strategy that reflects on SACHI (include Product and Price Strategy (range from $60 to $120)) please mention it's an online store, base in Perth and ship worldwide!
• Location for pop-up store: Give a reason why chose ENEX 100 for pop-up store and not other place in Perth City !!! (because ENEX 100 have high traffic of people pass by/ go through the shopping mall every second of the day etc.)
• The markets and consumer behavior that will be targeted. Demonstrating clear understanding of consumer behavior and market targeting - displayed in theoretical underpinnings identified in the report (include how they will be able to access your product/service i.e. Placement Strategy) age from 16 to 30, office ladies etc.
• Presentation of Primary research aimed at identifying the current climate and practice of luxury brands in a local context (research about Perth luxury clothing brand in general)
• The Promotion Mix that will be used (do some research about Promotion Mix and base on that !!! choose one that suit this brand!!!)
• The objective of your overall Marketing Strategy including your intended Positioning and Differentiation strategy that will contribute to building brand equity in the current luxury/premium environment (do some research about similar brand and base on that do this brand, make it reliable and true in real life)

3. Conclusion:

4. References:

Attachment:- Assignment File.rar