Reference no: EM133699003 , Length: word count:2000

Innovation and Sustainable Business Development

Company - Transdev Australasia

Assessment task: This assessment must be completed by students individually. This assessment builds on the novel value proposition developed for an existing business or organisation in assessment 1. Adjustments to the novel value proposition can be made based on assessment 1 reflection and feedback. The assessment is designed for students to develop innovation insight and practices by developing a novel business proposition for an existing business or organisation and aligned with the strategic trajectory of the business or organisation. The assessment is also designed for students to self- reflect on their own innovation capabilities and practices. The assessment involves writing a 2000- word report for a novel business proposition within an existing business or organisation.

You are required to write a 2000-word report for a novel business proposition you have developed. The business proposition must build upon your novel value proposition developed in Assessment 1 for the existing business or organisation selected in Assessment 1.

Your report must demonstrate:

Logical and persuasive articulation of business model description; value proposition development; business operations development; supply chain development; competitive advantage; financial value capture and strategic fit. (This includes elements number 3 to 9 in the business model canvas by Osterwalder & Pigneur (2010, pp. 16-17). The canvas elements 3 to 9 are channels; customer relationships; revenue streams; key resources; key activities; key partnerships; and cost structure. The canvas elements number 1 customer segments and number 2 value proposition were addressed in assessment 1). 40%
Logical and persuasive argumentation regarding how business model assumptions and uncertainties related to customer desirability; technical feasibility; and financial viability as described by Bland & Osterwalder (2020, pp. 32-33) have been addressed to date and how they will be addressed in the future. This must be described in a phased development plan. 16%
Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations. These must be beyond the tools and techniques used in assessment 1. Minimum five (5) additional tools and techniques must be selected from the provided list of tools and techniques. 6%
Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. These must be different from the tools and techniques used in assessment 1. Minimum five (5) additional tools and techniques must be applied from the provided list of tools and techniques. 8%
Candid and critical self-reflection about assessment 2 tasks including a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with suggestions for self-improvement. 10%
Clear flow of thought throughout the report with a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion. 6%
Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used. 4%
Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style. 4%
Clarity of expression, grammar, and spelling. Appropriate report format with good use of bullet points, illustrations, and figures. Within ±10% of the word limit for the report, excluding executive summary, references, and appendices: 2000 words. 6%

You must select at least five (5) tools and techniques as specified below for a satisfactory grade on marking criteria 3 and 4.
You must select at least ten (10) tools and techniques as specified below for an excellent grade on marking criteria 3 and 4.
More specifically:
You must use this tool (1):
Business model canvas (Osterwalder et al., 2014) as part of DE Step 15: Design a business model (Aulet, 2017).
You must select no more than one (1) of these tools and techniques:
Your vision of the future canvas (Van der Pijl et al., 2016).
Storytelling canvas (Van der Pijl et al., 2016).
Hero's journey canvas (Van der Pijl et al., 2016).
You must additionally select a minimum of three (3) of these tools and techniques.

Your report must be in the short business format and use the reporting structure outlined below. Your short report must contain the following items.
The assessment submission must be a Word file (.doc or .docx) Title page
Submit your report with a title page sheet including:
A report title that includes the name of your business proposal and the parent organisation to innovate it.
Unit number and name.
The assessment name.
Your name and student number.
Executive summary
The executive summary is intended for the busy executive needing an overview of the short report. The executive summary is expected to contain summary statements key/important elements of the report such as the focus of the report, findings, discussion, conclusion and in some cases recommendations.