Developing a mobile phone app

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Reference no: EM132861716

Chapter 10: Preparing Business Reports.

Developing a mobile phone app

On-the-Go Software, a start-up company in your community, would like to develop a new mobile phone app that will be profitable. As part of the company's preliminary planning, the CEO, Etta Hawkins, has hired you to research the most popular apps for iPhones and other smart mobile devices to analyze why you believe these apps are successful. As you research, identify who is buying these apps and hypothesize why. Also identify features that have received positive comments and hypothesize why these features are important.

Reference no: EM132861716

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