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Developing a marketing strategy and developing a marketing

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Reference no: EM131487753

Discussion: Marketing at Tim's

At Tim's Coffee Shoppe, Tim is considering selling breakfast quiches (eggs and cheese baked in individualized pie shells) from a local baker and fruit smoothies at his store. In Chapter 11 page 338 through 342 read "Developing a Marketing Strategy and Developing a Marketing Mix."

  • Will these products fit with his existing market segment? Explain why it is or is not a good fit using marketing mix terminology (citing references if needed).
  • Then go into Tim's Coffee Shop and look at the menu board and see if you have any recommendations for better signage.

Respond per your Syllabus guidelines.

Reference no: EM131487753

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