Developing a marketing strategy

Assignment Help Marketing Management

Reference no: EM13818862

Write a 1,400- to 1,750 word paper in which you analyze the following:

Explain how learning and memory theories apply to developing a marketing strategy.
Determine the motivation process and techniques used to influence consumers of the product or service.
Describe consumer involvement and how that might help or hinder use of the product or service.
Identify consumer values and determine if they are congruent with organizational values.
Discuss the implications of your conclusion.

Reference no: EM13818862

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