Developing a marketing strategy

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You will be allocated a countrydevelop or select the allocated company's product/se and an SME by your seminar tutor. You then required to conduct a business environment audit relevant to international expansion to that country. You should conduct a PESTLE analysis for your allocated country, describe and evaluate those aspects of the environment (political, legal, economic, socio-cultural, technological, and environmental) in the potential global market that are relevant to and, have implications for, developing a marketing strategy. The purpose of this evaluation is to identify potential market opportunities for the introduction of a new product/service. You will then be required to rvice, with country of origin the UK, which you would consider has potential for expansion into this country, based on your PESTLE. You will then develop a global marketing strategy to that country, for your UK based product/service. This will include (although not exclusively):

Reference no: EM132980502

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