Developing a marketing plan for an export

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Ouestion 1 "International Human Resources" Please respond to the following:

As the newly appointed human resources manager in a multinational production company, you have the responsibility to implement a new relocation plan to encourage employees to take overseas assignments. Create an action plan with a list of at least five tasks, timelines, and deliverables for implementing your plan. Justify your plan.

With your human resources plan in mind, create a communications plan for letting employees know how attractive this relocation plan will be.

Question 2 "International Marketing Planning" Please respond to the following:

In the role of marketing director for a company that plans to expand into international markets, determine how you would evaluate marketing plans to launch a newly developed environmentally friendly minicar.

When it comes to developing a marketing plan for an export / import business, assess the two most important factors to consider and state a rationale for your response.

Reference no: EM13756832

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