Developing a marketing plan for a new product development

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Reference no: EM132491441

Assignment - Final Project

Develop a marketing plan.

Instructions

The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts thecomprise a marketing plan. Your final deliverable for this class will be a strategic marketing analysis and plan.

The final plan should illustrate the following points:

Part 1. Consumer problem to be solved/gains to be provided
o Nature of the proposed solution

Part 2. Positioning statement
o Details on a target market and market segmentation

Part 3. Market analysis
o SWOT analysis
o Details on competing products or services
o Discussions on differentiation from competition
o discussion on market trends based on research

Part 4. New product development process summary
o Details on the process used to develop this hypothetical product
o Discussion on how concept/product could be tested

Part 5. Marketing strategy
o Provide an overview of the planned marketing and advertising strategy
o Provide more specific details and discussions on one of the following:
• Integrated marketing communication plan
• Logistics and distribution to include reverse logistics

Attachment:- marketing plan assignment.rar

Reference no: EM132491441

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