Reference no: EM133011944

1. In developing a marketing plan, questions various nonprofits might want to ask include:

a) "All of the other choices are reasonable questions various nonprofits might ask in developing a marketing plan."

b) Do we want to focus on helping former prisoners or the homeless?

c) Is newspaper advertising the best way to attract kids to our after-school program or should we consider creating a web site as well?

d) Do the battered women we are trying to serve just need shelter or do they need job training as well?

2. According to the Smith text, in terms of service to members and society, what is required to sustain a membership organization?

a) ensuring that the nonprofit has the appropriate human resources available to fulfill its strategic plan

b) establishing a meaningful mission statement and making sure that your nonprofit sticks rigidly to that mission

c) offering services that directly benefit members or those in related fields and that members are willing to support financially

d) having an operational plan that is detailed enough to ensure that goals and the people responsible for achieving them are clearly defined

3. Which of the following is an example of the old work of nonprofit boards?

a) Board and management both set policy and implement it

b) Board and management discover issues that matter, mutually determine the agenda, and solve problems together.

c) Structure of board mirrors the institution's strategic priorities.

d) Structure of standing committees parallels administrative functions.

4. Which of the following illustrates a risk a nonprofit might face when building a relationship with a corporate partner?

a) A nonprofit public television station contracts with a retail company to open a chain of retail stores based on the station's programs. The stores make some money but traditional donors, believing that the station no longer needs their support, stop donating.

b) A documentary film company uses a considerable amount of a nonprofit's staff time to produce a film. The film company wins an award from the film, but the nonprofit fails to benefit.

c) To launch the first women's national competition, a nonprofit women's tennis organization partner's with a cigarette company specializing in a cigarette targeted to women. The organization is able to launch its national competition but never completely overcomes the negative image of encouraging women to take up smoking.

d) "All of the other answer choices illustrate these risks."