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Developing a loyal customer base

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Question 1: Do you agree with the plans by Starbucks to offer time limited free Wi-Fi to customers? Do you think free Wi-Fi would be enough to instill that kind of loyalty? Based on the experiences of other coffee houses reported above, do you think free access was a critical factor in developing a loyal customer base?

Question 2: Part of the reasons for Starbuck's move had to do with increased competition from chains like McDonald's for the morning breakfast crowd. Do you think that free wireless access by such a competitor would have moved a significant portion of star buck's customer's away? Why or Why not?

Reference no: EM132446887

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