Reference no: EM133298340

Assignment:

Using Truth 5: The reinvention of authority - the borders of our countries have seen some increased monitoring and security in an attempt to help limit the global spread of the virus. This has been done in different ways, with some countries adopting a stricter policy, while others have been using looser restrictions. These changes have required certain industries to adopt procedures that they may not have wanted or believed they needed in the interest of public health and safety.

a. If you were working for an Airline (for example, Air Canada, Cathay Pacific, Philippines Airlines, Qatar Airways, among others) and were developing your Integrated Marketing Communications Plan intended to entice your target audience to travel with confidence that the airline was practicing safe travel protocols (Covid screening, increased cleaning procedures, safe seating distances. mask use guidelines, and so on), what would your proposed promotional mix include?

b. What would be your intended main message to communicate?

c. Why should the audience choose your airline over competitors?