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Overview
Utilizing your product for this discussion, you will begin formulating thoughts around the development of a customer strategy.
Discuss some examples of how companies offer products or services that add value (example: car dealerships offer prepaid oil changes). You can use the product (goods or service) you selected in the Module 1 Assignment.
Why is it important for companies to differentiate their products?
Why do customers feel that they "deserve" something more than what is being offered?
Give some examples of how companies attempt to turn a potential one-time customer sale into repeat business.
Explain the basic steps in the planning process. Describe the steps in the decision-making process and predict how the personal attributes of the manager influence decision making.
Effective CMR requires consumers and organizations to establish and develop relationships with each other. What are the characteristics of good relationships? Why is it difficult to sustain relationships? What are some of the barriers t..
Explain why people are willing to be entrepreneurs, even though they might potentially lose all the money that they invest in the business?
What do you consider to be the biggest, or most significant, market failure in the U.S. economy of the last five years? Explain why you think this.
Tell me, though, WHY you want to know the information you are asking. What are the things you would want to know about Washburn Electronics that would help you make the "correct" decision whether or not to bring them aboard as a potential distrib..
Palm Products created a trade show booth with low levels of visible light so that visitors could encounter their glow-in-the-dark drinkware in a simulation of actual product usage conditions. What would be the correct term for this marketing techn..
Please identify a tough problem that you are committed to addressing as a future business leader. What role will you play in the solution?
Persuasive Messages -Create an e-mail to your supervisor explaining your perspective on the matter of LinkedIn profiles using the information you have learned.
Interview five consumers and ask them what are the first five words that come into their minds when they hear the following brands listed below. Use the results to draw a schema that represents consumer knowledge of each brand
The overall purpose of the assessment is for you to demonstrate an advanced and integrated understanding of a complex body of knowledge - Explain and analyse nominatedvalue proposition and marketing mix strategy
Write a paper detailing 2 different strategies that Netflix is using to customize it's offering for different countries.
Assignment: Analysis of a Marketing News Story. Select an appropriate marketing news story which has appeared in 2015/2016. It might be from the business press, such the Financial Times, the Economist, the Wall Street Journal, Business Week,Fortune..
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