Developing a corporate communications tool

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Reference no: EM131648546

Developing a corporate communications tool

Overview -

Students will be provided with a selection of topics to choose from. Then they are required to develop a webpage, a newsletter or a brochure for an organisation of their choice. It is also required that students show the rationale behind chosen approaches. All of these communication tools can be developed using Microsoft Word. Other software such as Publisher or design software can be used if available.

Task - Students are to write a produce one of the following communication tools in electronic format.

1. A 4-page colour newsletter

2. A 4-page colour brochure

3. A website with a home page, navigation and at least three other pages.

Part 1 - Write a one-page rationale for their chosen tool. Include detailed information on the following:

1. Target audience

2. Purpose

3. Name

4. Rationale for choosing this communication tool

5. Planned distribution method and promotion activities for this communication tool

6. Identification of the people and resources required to produce this communication tool.

7. Outline of the development, approval and production process

Part 2 - A 4-page colour newsletter (Include: an introduction, at least 4 articles/news releases, at least 4 images, a logo, and name/masthead, contact details)

A 4-page colour brochure (Include: a cover page, at least 4 articles/news releases, at least 4 images, a logo, and headline, contact details)

A website with a. A 4-page colour newsletter (Include: home page, navigation (with working links) and at least three other pages, an about us, at least 4 articles, at least 4 images, a logo, contact us details, legal information)

Possible topics -

Students can select one or more of the below topics (or a topic of their own choosing) on which to base their communication tool.

Move to new head office building
Launch of a graduate recruiting program
Information program for local residents
Update on development of a new light rail network
Opening of a new hospital or school
Environmental update
Launch of a new computer system
Opening of a tradeshow
Community visits by a politician
Information about road safety
Information about a soccer carnival
Fundraising for sick children
Citizenship ceremony for aliens from space

Reference no: EM131648546

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Reviews

len1648546

9/19/2017 3:05:16 AM

Provide your reasonable Quote. Message from student: I have assignment due Friday but draft due tomorrow morning. If u cannot finish draft by tomorrow it’s ok as long as u can finish assignment by Friday. Subject: Public relations writing & media techniques. Attached is assignment question. Make only 1 either website or brochure or newsletter, don’t make all. When using photos from internet pls take images from website that offers free images (Google search 'free images website'), Please don’t use Google images, and please put reference of website name at the end, thanks. The finished communication tool is to be saved as a PDF and submitted by e-learning by 5pm, Friday Week 10. Remember to proofread your communication tool, caption all images and include working links of doing the webpage.

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