Developing a comprehensive marketing and communication plan

Reference no: EM132367252

Assignment: In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

1. Health Care Organization Profile

2. Communication Plan

3. Marketing Plan

4. Community Collaboration Plan

Part 1, "Health Care Organization Profile," should include the following components:

1. Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).

2. Mission, vision, and goals

3. Bed number

4. Type of services provided

5. Volumes

6. Quality indicators

7. Financial performance indicators

8. Human resource challenges

9. Diversity issues

10. Community population statistics

Information related to above question is enclosed below:

Attachment:- FinalProject.rar

Reference no: EM132367252

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