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Developing a campaign for a new prescriiption drug

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Your team is deciding whether to take as a client a pharmaceutical company for the purpose of developing a campaign for a new prescriiption drug named Dreamz. This powerful sleep aid is a new formulation and promises to help millions of people who struggle to get a good night's sleep. Because it is new, there is little known about long-term effects, and it is known to have the potential for addiction and other negative side effects. The relationship with the client could be quite lucrative - they are offering a lot of money.

Will you argue for or against taking the account?

Reference no: EM133177470

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