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Social Media Marketing Plan : name of Business: Aspen Social Media & Marketing
Developing a Business Plan
There is no successful business without a plan or strategy, whether a small, medium or large size organization. A business plan is important because it summarizes the entrepreneur's vision for the start-up business. No one is in a better position than you to write your business plan, to articulate the vision, mission, and strategy of your start-up. Regardless of the business size, entrepreneurs need a business plan to guide the achievement of the goals of the start-up. Although there is no hard-and-fast format for a business plan, your business plan must include the following components:
Executive summary
Objectives
Mission
Keys to success
Company summary
Company ownership/management
Company location and facility
Product or service description
Competitive comparison
Use of technology
Future services or products
Market analysis summary
Industry analysis
Marketing strategy: pricing, promotion (social media/mobile technology), distribution
Service or product support
Sales strategy
Financial Plan: projected profit and loss statement, balance sheet, cash flows, business ratios and benchmarks
References Page
Select a start-up business. Use the list of components above to structure a business plan to be delivered to a group of bankers or investors. Describe your start-up using the content above, and address each point.
The business plan is the single most significant factor in determining whether investors or bankers will be interested in your business. Be creative. Incorporate course material into your plan. Use tables, charts or graphs to help illustrate your points. Feel free to ask your instructor for clarification on any of the requirements of this Portfolio Project.
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