Developing a ancillary products

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Reference no: EM133674834

Having developed an understanding of the key strategic considerations for airlines when developing ancillary products, discuss the following questions:

Do you think the structural drivers of the shift in airline strategic focus towards ancillary products and services (i.e., technology, competition, customer behavior, and value creation) could be canceled out if airlines manage to turn around long-term trends towards declining yields on base fares, as appears to be happening in 2023/2024?
In pursuit of maximizing share of the customer travel wallet, how can airlines devise ancillary strategies that ensure the use of tools such as pop-ups, push notifications, cookies, and account registration requirements are interpreted by customers as being practical, helpful, and value-generating rather than pushy, aggressive and intrusive?

Reference no: EM133674834

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