Developed two new flavors-pomegranate and kiwi

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Reference no: EM133696592 , Length: 3 Pages

You are the Chief Marketing Officer for a company that sells sports drinks. Your company just developed two new flavors--pomegranate and kiwi-- but the marketing budget can support only one launch. Which do you pick and why?

For this assignment, start by:

Describing the three types of research and their purposes.

Describe how you would design an experiment that compares the taste of the sports drinks with each other, as well as to the best selling flavor of your competitor.
Identify any secondary research you would do prior to conducting your experiment and why.
Describe the marketing research steps you will follow and how your team will identify the recommendation of which sports drink to launch.
Assess what might be different for your experiment and how it might need to be altered if you're launching the flavor globally.

Paper should be 3 pages in length and demonstrate accurate and clear business writing. Include at least 2 credible or industry specific references.

Reference no: EM133696592

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