Developed sustainable competitive advantage

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The textbook Marketing,by Grewal and levy, 5th edition, describes Southwest Airlines,which operates in a competitive market but successfully differentiates itself from the competition. This gives Southwest a sustainable competitive advantage. What is sustainable competitive advantage?. Describe an example of a product or business you have encountered that has developed a sustainable competitive advantage. Why is that product's or firm's advantage sustainable?

Please provide a 3-4 page answer

Reference no: EM132293947

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