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Developed some valuable new medical products

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A small Canadian ?rm that has developed some valuable new medical products using its unique biotechnology know-how is trying to decide how best to serve the European Union. Its choices are given below. The cost of investment in manufacturing facilities will be a major one for the Canadian ?rm, but it is not outside its reach. If these are the ?rm's only options, which one would you advise it to choose? Why? (Chapter 15).

Reference no: EM133263352

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