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Developed a super-premium craft beer

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Shannon's has developed a super-premium craft beer to be marketed as Shannon's Irish Stout. The cost of production (brewing, canning, etc.) is about $4.00 per six pack. If Shannon's needs a 10% margin, the distributor needs 40% and the retailer needs 45%, what will be the likely selling price suggested by Shannon's to retailers? Assume all margins are expressed as markups based on selling price. Compute your answer to the nearest penny.

Reference no: EM131762599

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