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Developed a situation analysis for a selected company

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Reference no: EM133848042 , Length: word count:3500

Twenty First Century Marketing Management

Purpose: The re?ective report tests students' integrated marketing understanding, critical thinking, creative problem solving, and decision-making skills.

In Assessment 1 you with others in your group, developed a situation analysis for a selected company in a single geographic marketplace culminating in a SWOT analysis. This is the current situation that the company is in from a marketing perspective. Assessment 1 also developed an established segmentation profile for each segment that might be targeted.

Description
On the basis of that analysis, the situation the company is therefore in, and the established segmentation profile, you are required to individually reflect on how you would conclude that plan. This will be relative to selected key issues from the SWOT by analysing it, on the basis of marketing objectives for that setting, deciding on which markets to target based on the segmentation analysis conducted as part of the external analysis, how to position the product/company, and an outlining overall approach to an appropriate new marketing mix.

You need to illustrate the links between the various elements of the marketing plan during this re?ection. You must incorporate academic literature to support / justify your discussion. You must incorporate business and trade publications and academic literature to support / justify your discussion. Unsubstantiated statements will not provide credibility to your discussion and you may be possibly marked down

Report

Introduction: Marketing issues identified in assignment
Description: Based on the current situation of the company that you analysed in Assignment 1, select and prioritise the issues that the company should address in its new 12-month term marketing plan. Hire best assignment help now!

Marketing Objectives
Description: Based on the selected issues regarding the current situation of the company you have analysed in Assignment 1, clearly state up to three objectives for the forthcoming 12 months using S.M.A.R.T goal setting criteria. Explain how these goals link to the identified issues.

Segmentation, Target Market(s) and Positioning
Description: State and justify which segment(s) you intend to target and how will you position the product/service for the target market(s)?

Appropriate Marketing Mix
Description: On the basis of your knowledge to this point of the marketing mix elements, reflect on the overall approach to the marketing mix. Outline the elements and tools that would be best used and the links and/or interdependence between the marketing mix elements in your plan.

Conclusion - Role of the Marketing Plan
Description: Clear discussion of how you see your marketing plan will assist the company. How should it be used both tactically and strategically by the company?

Reference no: EM133848042

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