Developed a revolutionary new personal computer

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You are the international manager of a U.S. business that just developed a revolutionary new personal computer that can perform the same functions as existing PCs but costs only half as much to manufacture. Several patents protect the unique design of this computer. Your CEO has asked you to formulate a recommendation for how to expand into Western Europe. Evaluate the best option to achieve this and give the pros and cons for using this method.

Reference no: EM13761362

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