Developed a revolutionary new personal computer

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Question about the international manager of a U.S. business that has just developed a revolutionary new personal computer that can perform the same functions as existing PCs but costs only half as much to manufacture. Numerous patents protect the unique design of this computer. Your CEO has asked you to verbalize a recommendation for how to expand into Western Europe. Your options are to export from the United States (b) to license a European firm to manufacture as well as market the computer in Europe or (c) to set up a wholly owned subsidiary in Europe. Calculate the pros and cons of each alternative as well as suggest a course of action to your CEO

Reference no: EM13101431

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