Reference no: EM133186019
Market Analysis: Dell Technologies Australia
Purpose: The reflective report tests students' integrated marketing understanding, creative problem solving and decision-making.
Description: A marketing plan is an essential tool for any marketer, providing direction for a brand,product or organisation. A marketing plan describes the marketing environment, marketingobjectives and marketing strategies.
In Assessment 1 you with others in your group, developed a situation analysis for a selected company culminating in a SWOT analysis. This is the current situation that thecompany is in, from a marketing perspective. Assessment 1 also developed an established segmentation profile for each segment that might be targeted.On the basis of that analysis and the situation the company is therefore in and the established segmentation profile, you are required to individually reflect on how you wouldconclude that plan, relative to selected key issues from the SWOT by analysing it, on thebasis of marketing objectives for that setting, deciding on which markets to target basedon the segmentation analysis conducted as part of the external analysis, how to positionthe product/company, and an outlining overall approach to an appropriate new marketingmix.You need to illustrate the links between the various elements of the marketing plan during this reflection. You must incorporate business and trade publications and academic literature to support / justify your discussion Unsubstantiated statements will not providecredibility to your discussion and you may be possibly marked down.
Word Limit : 3500 words maximum (excluding table of contents and executive summary)
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