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Develope a situation analysis for dell technologies

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Reference no: EM133186019

Market Analysis: Dell Technologies Australia

Purpose: The reflective report tests students' integrated marketing understanding, creative problem solving and decision-making.

Description: A marketing plan is an essential tool for any marketer, providing direction for a brand,product or organisation. A marketing plan describes the marketing environment, marketingobjectives and marketing strategies.

In Assessment 1 you with others in your group, developed a situation analysis for a selected company culminating in a SWOT analysis. This is the current situation that thecompany is in, from a marketing perspective. Assessment 1 also developed an established segmentation profile for each segment that might be targeted.On the basis of that analysis and the situation the company is therefore in and the established segmentation profile, you are required to individually reflect on how you wouldconclude that plan, relative to selected key issues from the SWOT by analysing it, on thebasis of marketing objectives for that setting, deciding on which markets to target basedon the segmentation analysis conducted as part of the external analysis, how to positionthe product/company, and an outlining overall approach to an appropriate new marketingmix.You need to illustrate the links between the various elements of the marketing plan during this reflection. You must incorporate business and trade publications and academic literature to support / justify your discussion Unsubstantiated statements will not providecredibility to your discussion and you may be possibly marked down.

Word Limit : 3500 words maximum (excluding table of contents and executive summary)

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This report has discussed a marketing plan for Dell Laptops in Australia based on the situational analysis performed in assessment 1. It has shown the marketing objectives developed considering the weaknesses identified in the SWOT analysis of the business. New target market and positioning strategies have been selected to achieve the marketing objectives. A detailed marketing plan has been developed based on the needs of new target customers. Linkage between all the marketing plan materials has also been discussed in the report.

Reference no: EM133186019

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Reviews

len3186019

7/25/2022 2:05:03 AM

I am also sending you my assessment one which has details of the swot analysis and market segmentation.. Please devise the marketing plan in connection with assessment one and please consider what the company dell needs to do in the future.. assignment 1 + Rubrics attached

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