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Develop your own growth hacking strategy

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Question: Assignment/Chapter #4: Over the last few years, the topic of growth hacking strategies has become extremely popular both with tech companies as well as entrepreneurs trying to experience rapid growth at a low cost. Similarly, the BCG Growth-Share Matrix has become an important tool for organizations of all sizes to better understand market share and growth rate.

For this assignment, develop your own growth hacking strategy for a small business OR perform the Boston Consulting Group (BCG) Growth-Share Matrix for a large organization. Again, you don't have to do both analyses - just pick one and do an in-depth analysis. For this assignment, you only need to do a 2 page, single-spaced paper.

Assignment/Chapter #5: Chapter 5 discusses the importance of dealing with change and ways to reduce complexity in today's global, fast-paced and often chaotic work environment. As can be seen in the marketplace, complete industries are born and die every year.

Your assignment is to analyze the cryptocurrency market which is an exciting, new and emerging industry. In fact, over the last few years, the codification of money has become a hundred-billion-dollar industry with many analysts believing the market could top $1 trillion in the next few years. Some cryptocurrencies such as bitcoin and Ethereum are especially popular. Ethereum not only allows for the exchange of funds but also enables individuals to engage in "smart contracts".

However, even with all the hype and money currently going into cryptocurrencies and the blockchain many veteran traders warn of scams and lack of credibility in the industry. Many respected entrepreneurs such as Bill Gates and Warren Buffet have even described crypto as "rat poison squared".

Write a three page, single-spaced paper on the cryptocurrency market/industry. In your analysis, discuss the cryptocurrency market as an industry. Are crypto-currencies a blue-ocean or red-ocean market? A good tool to use in your analysis would be stakeholder analysis, including how individuals are responding to this new technology. Who are the stakeholders involved? Finally, do you believe that cryptocurrencies are a disruptive technology or just a passing fad/scam?

Reference no: EM132180148

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