Develop your marketing plan

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Reference no: EM131547354

Assignment: Marketing Plan: Putting it Together

In this activity, you will begin to develop your marketing plan. It is now time to put it all together into one document. You will submit the first half of your marketing plan this week. Your marketing plan must be completed within these last two modules. Use your prior assignments and instructor feedback to complete all the sections of your marketing plan. For additional sections, such as advertising and budget, conduct further market research.

For this part of your marketing plan, you will use what you learned in the course. You should already have started some work in these areas from prior weeks. Include updates based on previous feedback. Complete the following information:

1. Your product or service
2. Purpose
3. Product life cycle
4. Marketing environment
5. Marketing objectives
6. Competitor analysis
7. Price of product or service

Things to Remember!

• Include justification from your research for each of the parts of your marketing plan.
• Incorporate graphics such as tables, graphs, and your claims.
• Format according to APA style.

Reference no: EM131547354

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