Reference no: EM13866060

You're supposed to incorporate the assignment from last week which was

She has asked you to conduct research on the following for the launch of a new energy drink called V-Fusion + Energy:

• Analyze the marketing environment, including the macroenvironmental factors. Outline what environmental factors you should be aware of and how you will adjust accordingly.

• Perform a competitive analysis. Who are the firm's competitors and what is their positioning strategy for similar products? What are their marketing tactics?

• Using the segmentation, targeting, and positioning process outlined in your textbook select your target market. Also, develop your positioning strategy.

• Using the market research process outlined in your textbook, develop a research study to help you determine the pricing strategy for the product. What research method would you use and why?

This week, you will finalize your marketing plan for the V Fusion + Energy product line by incorporating information from that previous week's assignment into the final marketing plan.

Complete the following for your marketing plan:

• Outline your product, branding, and packaging strategy.

• Discussed how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future.

• Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?

• Develop your pricing and promotional strategy. How will it focus on your target market?

• Define Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?