Reference no: EM132358860
For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analysis, and a SWOT analysis.
Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.
Instructions
Create the first part of your marketing plan:
1. Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides and introduce the contents of your marketing plan.
2. Develop your company's mission statement.
3. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.
Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
4. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
5. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
? Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Attachment:- Template Part Assignment.rar
|
Trust-busting standard oil apart
: Analyze the rationale for the so called "Trust-busting" Standard Oil apart. Examine the main advantages and disadvantages of "Trust-busting".
|
|
What is the current state of motivation for employees
: Motivation: What is the current state of motivation for employees, and what can you do to improve their motivation?
|
|
Analyse a contemporary problem faced in hotel industry
: Assignment - Data mining and Secondary Data Analysis (Report). Analyse a contemporary problem being faced in the hotel industry
|
|
Solve using stokes theorem for v = y2 i + x j + z2 k where
: Solve using Stoke's theorem for v = y2 i + x j + z2 k, where the surface, S, is the circular paraboloid described
|
|
Develop your company mission statement
: Develop your company's mission statement. Develop an environmental analysis that includes competitive, economic, political, legal, technological,
|
|
Point presentation on how to make effective decisions
: Prepare a Power Point Presentation on How to Make Effective Decisions from Chapter 12 in Bazerman. Discuss how credibility changes with spheres.
|
|
Standard deviation of returns for both your stocks
: Compute the mean rate of return and the standard deviation of returns for both your stocks and the stock market. Compute the beta value for each stock
|
|
Task - Develop a stakeholder analysis report
: Kaplan Business School, Australia - MBA501 Dynamic Strategy and Disruptive Innovation Assignment - Develop a stakeholder analysis report
|
|
Determine the cost of those alternative sources of capital
: How can the firm determine the cost of those alternative sources of capital? What is your recommendation for the company's capital structure policy?
|