Develop winning marketing strategies and initiatives

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Reference no: EM133222875

Assignment:

Imagine you're the new head of marketing for Computer Systems Institute and your first task is to develop a concise, thorough and comprehensive buyer persona for the "typical CSI student".

Using an online customer persona template, create the persona that will help the marketing and sales teams develop winning marketing strategies and initiatives.

Remember that personas are semi-fictional and are a composite of your client base. In this case, it's the student population at CSI.

When creating the persona consider:

- Student demographics (age, income level, nation of origin, etc.)

- Typical pain points and concerns of CSI students

- Psychographic and lifestyle similarities

- Hobbies, interests and common beliefs

Reference no: EM133222875

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