Reference no: EM132343372 , Length: word count:5500

Evaluate International Marketing Opportunities Assignment -

Assessment 1 - Market review

Performance objective - In this assessment task you are required to develop a report assessing and analysing an international market for consideration for entry by a case study organisation.

Assessment description - For the organisation outlined in the case study provided, you need to select an international market to consider for entry and conduct research on that market. You will need to write a report assessing and analysing the selected market, in light of the organisation and its products. This will include consideration of trade patterns and agreements, as well as environmental factors and market trends.

Procedure - You will need to create a market review that is no longer than 2500 words. Your market review report should include detailed research organised under the following headings:

Organisation overview

• the organisational mission/vision
• the organisation's strategic goals and aims
• size and capabilities of the organisation
• product/s of the organisation being considered for entry into international market.

Global business environment

a brief summary of the state of the current global business environment, i.e. which economies are doing well, which are struggling, which international market seems feasible for the case study organisation to venture into.

Trade patterns, policies and agreements

• trade patterns, policies or agreements in place between Australia and the country identified
• the potential impact of patterns, policies and agreements on the business and marketing opportunities.

Environmental factors

• the political, legal, economic, social and cultural factors for the country identified
• the technological and e-commerce factors for the country identified
• the impact of these factors on the business
• the relative ease/difficulty of entering and trading in the market and outline whether they operate under free trade or protectionist arrangements.

Risks

• the political, financial stability and corruption risks for the country identified
• the legal and regulatory requirements and trade barriers for the country identified
• an analysis and rating of the acceptability of the risks, regulatory requirements and trade barriers
• the impact of risk factors in light of international business cycles and economic conditions.

Opportunities

• identify current market trends including key industry areas, significant trade partnerships, market needs, and consumer characteristics (such aspreferences, segmentation and purchasing patterns)
• identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets in terms of their fit with the business goals and directions of the organisation, and their likely contribution to the business.

Specifications - The assessment will be due for completion at a time specified by your assessor.

You should:

• read the instructions carefully
• check your work and its requirements carefully before handing it in to your assessor
• consult your assessor if unsure of any requirements.

You must provide:

• a completed market review.

Your assessor will be looking for:

• whether you have clearly identified a viable international market for entry by the organisation outlined in the case study provided
• whether you have conducted sufficient research to assess and analyse the market.
• a market review report that includes detailed research organised under the headings listed in the procedure.

Assessment 2 - Viability Report

Performance objective - In this assessment task you are required to develop viability reports for two marketing opportunities within the market you researched and recommended in Assessment.

Task 1. Your two viability reports will end with recommendations for the action the organisation should take given your findings.

Assessment description - Using the case study organisation and international market selected in Assessment Task 1, and from the result of the outcomes of the research you conducted, select two marketing opportunities available to the organisation and prepare a report on each that assesses their viability. As part of the viability reports you need to consider the costs, benefits, potential return on investment, organisational fit, impact on current operations and competitors in order to formulate a recommendation for further action by the case study organisation.

Procedure - The assessment will be due for completion at a time specified by your assessor.

You should:

1. Read the instructions carefully (consult your assessor if unsure of any requirements).

2. Check your work and its requirements carefully before handing it in to your assessor.

3. Select two marketing opportunities available for the organisation you used in Assessment Task 1, and create a viability report for each one. Opportunities being selected for analysis may include:

a. joint venture

b. exporting

c. licensing

d. franchising

e. strategic alliance.

4. For each viability report include information organised under the following headings:

a. Financial viability

An analysis of the costs, benefits and return on investment to determine financial viability of the opportunity.

b. Fit

A description of the likely fit of the opportunity with the organisation's goals and capabilities, and an assessment of the likely contribution to the business' success.

c. Impact

A description of the likely impact of the opportunity on current business activities and customer base.

d. Competitors

Identify and analyse existing and potential competitors.

e. Recommendations

Using the assessment of viability, impact and contribution to the business, rank the selected opportunities and recommend one for the business to pursue.

5. Your two viability reports should not be more than 1,500 words each.

Specifications - You must provide:

• Two completed viability reports covering the two marking opportunities and the various sections outlined in the procedures.

Your assessor will be looking for:

• two viability reports that include detailed research organised under the headings listed in the procedure
• well-researched, referenced reports that are within the word limit.

Attachment:- International Marketing Assignment Files.rar