Develop TOWS Matrix for two companies

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Reference no: EM132159339

1. Develop TOWS Matrix for two companies ( Sheela foam and Paramount bed)

2. Use an example to illustrate Lewin's change model or Force factor analysis.

3. Describe what consumer psychology is.  Explain how consumer psychology is used by marketers to segment potential customers and position their products and services. Provide at least 2 examples.

Reference no: EM132159339

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