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Question:
Put yourself in the position of an entrepreneur who is developing a new self-propelled, robotic lawn mower, similar to the Roomba robotic vacuum cleaner, to introduce into the market. Develop the targeting strategy for marketing the new product. Be sure to discuss: 1) characteristics of the segment(s) you might choose as the target market 2) why the target market(s) is/are attractive.
To ensure immediate feedback, please submit a response between 100 and 1000 words. Essay length alone will not necessarily result in a high or low score
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In this task, we have talked about the position of an entrepreneur to recognize the market by target marketing for new products. It basically shows the benefit to customers on multiple target segment. The market will divide into small segments according to buyers requirements, behaviour and features. Marketing efforts will include advertisement, insertion in the newspaper and most popular nowadays internet banners. We have talked about some products like "ROOMBA ROBOTIC VACUUM CLEANER" and "ROBOTIC LAWNMOWER". Mainly it focuses on elder people or household having no children who always in a rush.
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