Reference no: EM133232048

The opening of a coffee shop

Executive Summary:

The shop's goal is to become the best option for neighborhood caffeine fiends, a place they can fantasize about visiting to forget about their troubles. There is a huge market for coffee, and businesses can profit by providing more services. Based on anticipated sales, the store could make $500,000 in annual revenue in response to this trend. It will take 8 months to construct the headquarters building for the project. Operating expenses, which include things like initial investment, employee salaries, and ongoing expenses, could reach $2 million per year.

Objectives:

Our goals are to

(1) Be the best coffee shop in town, and

(2) Generate the most revenue possible, and

(3)Try to keep your gross profit margin above 70% at all times.

Key Success Factors:

Techniques in advertising that aim to increase the number of customers served
Employee education geared toward enhancing service to customers.
Distinguishing products in order to draw in buyers.

Mission:

Culture at Citizen Coffee is centered on providing a welcoming space for people to gather and relax in the company of others while receiving excellent service. Profits are reinvested to keep customers happy and the goal is reached.

Products:

The tea drinks at the Citizen cafe are the highest quality you'll find anywhere. In order to accomplish this, one must adhere meticulously to all preparation instructions.

Market Segmentation:

In order to maximize profits and minimize exposure to rival brands, the store focuses on catering to specific niches within the industry. That's something you can do by giving your products a distinct identity.

Marketing Strategy:

The store's best advertising strategies have been developed thanks to management's extensive market research.

Industry Analysis:

As a result, the store will be better equipped to deal with unexpected changes in the marketplace.

Customer:

The Citizen Coffee Shop plans to increase its customer base by prioritizing the happiness of its existing patrons as a means of competing with similar businesses.

Work Breakdown Structure (WBS): A hierarchical decomposition of the total scope of work to be carried out by the project team to accomplish the project objectives and create the required deliverables.

According to the PMBOK® Guide, "The WBS organizes and defines the total scope of the project and represents the work specified in the current approved project scope statement. The planned work is contained within the lowest level of WBS components, which are called work packages. A work package can be used to group the activities where work is scheduled and estimated, monitored, and controlled. In the context of the WBS, work refers to work products or deliverables that are the result of activity and not to the activity itself."

Project Management Institute, A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) - Sixth Edition, Project Management Institute Inc., 2017, Page 157.

The WBS is used to create the project schedule based on the activities needed to complete the work of the project.

Based on the selected project of interest create the WBS. Among other things, be sure to:

Question 1: Identify and analyze the project deliverables

Question 2: Develop the structure and organize the WBS

Question 3: Decompose the upper WBS levels into detailed components

Question 4: Determine identification codes for the WBS components

Question 5: Verify the degree of decomposition is appropriate