Develop the strategy either for us market or another country

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Reference no: EM133470062

Assignment: STP Strategy Development

Recently, Dean Foods, the largest milk company in the United States, has announced to file bankruptcy. Got milk? Americans turn to alternatives like soda, juice, and almond milk. Address the followings:

Question I. Identify the milk companies in the United States, and analyze American's milk consumption/ alternatives.

Question II. Develop the strategy either for the U.S. market or another country (select one country) focusing on segmentation, targeting, and positioning.

Reference no: EM133470062

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