Develop the segmentation and targeting

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Reference no: EM1351380

You desire to develop a new brand of running shoe. Develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss (a) the overall strategy, (b) characteristics of the target market, (c) why that target market is attractive, and (d) the positioning strategy. Provide justifications for your decisions.

Reference no: EM1351380

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