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Assignment - International Marketing Mix Strategies
Task -
This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organisation in the new country target market.
The aim is to recommend a marketing mix strategy that will enable the organisation to achieve its objectives in the new market. This includes:
Attachment:- Sample.rar
The final project will expect in-depth engagement with relevant international marketing knowledge and will help students build skills required for work in this expanding field. This assessment has been designed to: demonstrate the application of the knowledge gained in the subject to the development of strategies and marketing mix elements in an international market; allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing On successful completion of this subject, you should: be able to create justifiable and effective marketing strategies.
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