Reference no: EM132331726
Visual Communication in Art and Design
Aim
This unit aims to develop the necessary skills for artists, designers and craftworkers to communicate their ideas across specialist applications, both traditional and alternative.
Unit content
1 Be able to communicate ideas and concepts by researching visual techniques
Communicate: ideas; concepts eg personal, corporate, commercial, commissioned, beliefs, convictions; to others eg clients, audience, individuals, demographic
Researching: sources; testing; against intentions; context
2 Be able to select visual communication techniques to realise creative intentions
Matching method to intention: eg gestural, schematic, didactic, expressive, objective, analytical, tactile
Presentation formats: size; form; shape; surface
3 Be able to produce work which demonstrates the use of visual communication
Components: formal elements eg line, form, tone, texture, colour, contour
Application: 2D; 3D; moving image
Material: traditional eg graphite, pencil, paint, ink, dye, crayon, pastel, markers; digital; nontraditional
4 Understand the potential for personal development through the application of new approaches to visual communication
Review: techniques; approaches; relate to outcomes; presentation format
Propose: specific uses; specialist focus; cross-over applications; future development eg 2D, 3D, moving image
Learning outcomes
On successful completion of this unit a learner will:
Assessment criteria for pass The learner can:
1. Be able to communicate ideas and concepts by researching visual techniques
1.1 Research visual communication techniques
1.2 Evaluate visual communication techniques
2. Be able to select visual communication techniques to realise creative intentions
2.1 Identify creative intentions
2.2 Select visual communication techniques to effectively realise creative intentions
3. Be able to produce work which demonstrates the use of visual communication
3.1 Apply visual communication techniques to creative work
3.2 Justify the visual communication techniques used in creative works
4. Understand the potential for personal development through the application of new approaches to visual communication
4.1 Evaluate the use of visual communication in own work
4.2 Propose new approaches to developing own work through the application of visual communication techniques.