Develop the launch of a new product for fast weight loss

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Reference no: EM133342983

Case: For this discussion scenario, you have been hired to develop the launch of a new product for fast weight loss for a new start-up called ABC Company. Answer the following questions:

Question 1: How can you develop your competitive advantage in the marketing and distribution of your products?

Question 2: How would you advise the company about customer development? Is it important?

Question 3: How would you advise the company about simple marketing and sales plans to get started?

Question 4: What are some possible considerations for resistance to the new venture?

Reference no: EM133342983

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