Reference no: EM133111872 , Length: word count:2000

Assignment - Feasibility Study for a Start-up

Expected Return of Feedback and Marked Work: 14 days from submission

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Learning Outcome 1: Analyse and understand the key concepts of entrepreneurship, entrepreneurial behaviour and start-up survival.

Learning Outcome 2: Identify ideas to create opportunities through a feasibility study and evaluation using relevant disciplines and frameworks.

Learning Outcome 3: Recognise the tension between the creative (innovative) and measured elements (data analysis and evaluation) of a business opportunity.

Learning Outcome 4: Develop the feasibility study through relevant research to create a macro and micro level analysis.

Learning Outcome 5: Recognise and understand the personal factors that determine the motivation, attitudes and preferred behaviours in the process of researching an opportunity in a market and social context towards introducing a new product.

Assignment Guidelines:
You are required to come up with an idea for a start-up business.
- The start-up cannot be a franchise
- The product cannot be an existing brand
- The start-up can be based anywhere in the world, provided you possess an existing network and speak the language to be able to run a primary research. If in doubt, please make it a UK-based start-up (e.g. you can base it in London, Middlesex Street).

You will learn to use the 5-parts adapted Mullins model to analyse the feasibility of your business idea.

You may use a team as a brainstorming unit that complements and supports each team member's individual effort. The idea and the submission is individual. You will share the data you collect together, debate ideas within the team, choose different data-gathering avenues but the interpretation of the gathered data is yours and yours only. You can choose to run extra research and gather extra data on top of what the team already collected.

Assignment - Feasibility Study
- You are to submit a written individual feasibility study of your chosen start-up, covering the 5-parts of the adapted Mullins model (please refer to the Rubric)
- The feasibility study's 2000 word-count includes Highlights but excludes Table of Contents, Bibliography and Appendix

Word Count: 2000 words