Reference no: EM13887704
Write a six to seven (6-7) page paper in which you:
Develop the company's branding, pricing, and distribution strategy.
Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
Develop the differentiation strategy in relation to the closest competitor.
Establish whether the company's intention is to be a leader or follower within the industry.
Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication
to your company's advertising strategy.
Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the
applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note:
Wikipedia and other Websites do not qualify as academic resources.
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Improve the organizations learning and growth
: Identify at least three objectives for improving the organization's learning and growth, and show how they relate to the mission, vision and strategy of the organization and develop at least one meaningful performance measure
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Will he be eligible to exclude any of his gain
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Develop the company''s branding, pricing and distribution
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