Reference no: EM132001111

Competitive Advantage

Length: at least 800 words, APA Format

Develop the capacity to think strategically about a company, its business model and position within the industry, and the attainment of a competitive advantage.

Acquire skills in conducting strategy, developing strategic options, analyzing action alternatives, making strategic decisions, and effective policy and strategy implementation.

Assignment Description

Write at least 800 words that respond to the following questions with your thoughts, ideas, and comments. Be substantive and clear, and use examples to reinforce your ideas:

Part 1

Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article to frame this week's discussion.

Complete the following:

Identify 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.

Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.

Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?

Part 2: Based on the first initial of your last name:

First initial N-Z: Provide an argument ‘FOR' the success of the fast-food franchise's competitors. Submit your position by posting in the Unit 2 Debate forum, under the ‘FOR' topic.

First initial A-M: Provide an argument ‘AGAINST' the ability of the competition to overtake fast-food franchise. Submit your position by posting in the Unit 2 Debate forum, under the ‘AGAINST' topic.

In both considerations, provide research that supports your assertions.

Reference

Berger, S. (2015, June 30). Best restaurants in USA: Chick-Fil-A trumps competition, McDonald's falls out of favor.