Reference no: EM132310010
Assessment - Group report and group presentation: The business case
Assessment Overview
This assessment must be completed by student groups. Students will be networking to form the groups. The assessment is designed for students to develop and pitch a business case in a real-world setting. The business case must be for an innovation of your choice within a specific organisation. The assessment involves writing a 2000 word group business case report and pitching the report's main arguments and its content at a group presentation session in class (on-campus students) or video presentation (distance students). The presentation should be of roughly 12 minutes duration (depending on student numbers).
To obtain marks for assessment 2, students must actively contribute to and participate in the creation of the group's report and actively contribute to and participate in the presentation of their group's report.
Please note that academic misconduct and late submission penalties will apply to this assessment as per the university policies.
Assessment Tasks
This section describes the assessment tasks. There are two components, a group business case report and a group presentation.4To successfully complete these two assessment components, you are required to join a group. As part of a group you will develop a business case document and a presentation. Your group will present your business case using PowerPoint.
Business case report
To successfully complete the business case report, you and your group are required to undertake the following activities:
Activity 2:
To successfully complete the assessment, your group is required to identify a business and the business stakeholder you will be writing the business case for. You might be pitching to an investor or the management of a business. Identify the business and the stakeholder. It can be:
a. A business that one of the group members is or has been employed at and therefore knows well. It is a very good option if other members of the group are familiar with a similar business too. It is important that no confidential business information is included in the business case report.
b. A business that in the public eye, meaning there is a lot of publicly available information about this business.
c. If you suggest an organisation other than the ones above, you will need approval from the assigned lecturer.
On-campus groups confirm the selected business with the assigned lecturer. Distance groups confirm the selected business via email with the unit coordinator. This activity is to be completed by week 7.
Activity 3:
Identify an innovation that your group believes could be reasonably discussed as the subject of the business case. The innovation you choose should have the potential to be developed sustainably over a commercially viable period of time. The suggested innovation must not be implemented by the firm yet. It can be an innovation your team come up with yourselves or something you learned about through any media.
Activity 4:
Consider and evaluate the possible business models that could be used to realise the opportunities inherent in the innovation.
Activity 5:
Develop the business case report with appropriate sections. Your report must include:
• Logical and persuasive articulation of: the problem to be solved; problem insight; portfolio of generated solution ideas; solution selection analysis; targeted customers; value proposition benefits; business model description; value proposition development and delivery; financial value capture and strategic fit.
• Logical and persuasive argumentation in regards to how uncertainty related to customer desirability; technical feasibility; and financial viability is addressed.
• A convincing executive summary; clear and succinct purpose described in the introduction; and a clear and succinct conclusion.
Each group is required to demonstrate both scholarly independence and academic integrity in undertaking all steps of the business case development process. Students are required to base their analyses on data that is reasonably and ethically sourced, and to use assumptions that can be justified in a commercial setting.
Responsibility for structuring, coordinating, and managing processes to finalise the business case lies with each group. Groups are encouraged to work with content beyond Tidd& Bessant (2018) and Osterwalder&Pigneur (2013). Groups must take charge and deliver a business case capable of convincing key or principal stakeholders that a return is assured.
As part of your group work, you are required to provide evidence of your team formation and ongoing team work with your business case. The team working evidence should be provided in the appendix, by including team charter and meeting agendas and minutes.
Your group report and presentation will be assessed according to the following criteria.
Your group report must demonstrate:
1. Logical and persuasive articulation of: the problem to be solved; problem insight; portfolio of generated solution ideas; solution selection analysis; targeted customers; value proposition benefits; business model description; value proposition development and delivery; financial value capture and strategic fit.
2. Logical and persuasive argumentation in regards to how uncertainty related to customer desirability; technical feasibility; and financial viability is addressed.
3. Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; and a clear and succinct conclusion.
4. Balanced teamwork as documented in the report appendices: team formation; team charter development; team role allocation; and meeting attendance.
5. Critical review skills and integration of relevant academic and profession literature. A minimum of ten (15) academic references must be used. Appropriate in text referencing and reference list. Adherence to CQUniversity APA reference style.
6. Clarity of expression, grammar and spelling. Appropriate report format within (±10%) of the word limit: 2000 words.
Attachment:- Assessment.rar