Develop the background to get to a value proposition

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Reference no: EM133593937

Discussion Post

Depth of stakeholder understanding and value proposition.

I feel like you fall short of the full paper's purpose. You develop the background to get to a value proposition and hint at it but develop one (or likely more than one based on the needs you identified) statement that specifically says "Beeline provides chairs for xxx that do xxx and eliminate xxx and this is valuable/unique because..." There could be different ones - one about getting your kids mobility -- letting them be kids go to school etc. another about overcoming stigma - stereotypes... and so on.

Effectiveness of storytelling techniques and creativity

I think you could be more effective in storytelling and directing the poster toward the family. For instance, you say "empower children" versus "empower your child"... tie back to the needs you identified explicitly.

Reference no: EM133593937

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