Develop the appropriate lp model

Assignment Help Operation Management

Reference no: EM131901739

Question: Write the Linear Programming formulation for the following problem

Two advertising media are being considered for promotion of a product. Radio ads cost $400 each, while newspaper ads cost $600 each. The total budget is $7,200 per week. The total number of ads should be at least 15, with at least 2 of each type, and there should be no more than 19 ads in total. The company does not want the number of newspaper ads to exceed the number of radio ads by more than 25 percent. Each newspaper ad reaches 6,000 people; while each radio ad reaches 2,000 people. The company wishes to reach as many respondents as possible while meeting all the constraints stated.

Develop the appropriate LP model for determining the number of ads of each type that should be placed in order to reach the most people.

Reference no: EM131901739

Questions Cloud

What would be the amounts related to the lease : What would be the amounts related to the lease that the lessor would report in its income statement for the year ended December 31 (ignore taxes)?

What is the project internal rate of return IRR : What is the project's internal rate of return IRR?

Determine how much cash rampant actually has at august : The Cash account of Rampart Corp. reported a balance of $3, 530. Prepare a bank reconciliation to determine how much cash Rampant actually has at August 31.

Uses perpetual inventory system : Portey Company Portey uses a perpetual inventory system and had the following inventory transactions for the month of June.

Develop the appropriate lp model : Two advertising media are being considered for promotion of a product. Radio ads cost $400 each, while newspaper ads cost $600 each.

Analyze the major pros and cons of preparing company budgets : Analyze the most common responsibility reporting systems. Analyze the major pros and cons of preparing company budgets.

Provide journal entry that prime should record to account : Provide the journal entry that Prime should record to account of the first lease payment made to Prime at the end of year 1.

Evaluate potential business level strategies : Write a 1,050-word minimum strategic evaluation for Tracfone in which you include the following: Evaluate potential business level strategies.

What will be the firm debt to asset ratio : How many shares will be outstanding after the capital structure change and what will be the firm’s debt to asset ratio?

User Account

All Pages