Reference no: EM131430292 , Length: word count:2500

Background

CBB is a new television station based in Newcastle but broadcasting around Northern NSW, including these regional centres - Central Coast, Hunter, Tamworth, Taree and North Coast. This company will televise the same schedule of programs in each area but the ads may be different. It needs a system to record the details of which advertisements are going to be shown at which time and who will be paying for it. TV ads have been shrinking in time (to match our attention span), the average ad used to be 60 seconds, now it is 15 or 30 seconds with some as short as 5 seconds.

This proposed system called Ads On Time (AOT) will allow sales staff to negotiate with clients and sell time on the station. One of the things a TV station can never do is "go to black" - that is not show an image on screen - or viewers will be puzzled and change channel - so even if ad break slots are not all sold - something must be shown during them.

There are some aspects of concern by the employees that this may lead to some automation of the current process and jobs may be lost or re-deployed. The directors have been discussing the idea of 2 extra digital channels that will enhance the viewing audience. At the moment the same program is shown in each of the areas with a subtle change in local news etc and actual advertisements. The Company is a subsidiary of a global corporation and is it expecting a delegation to be arriving 27th February. There has already been some discussion (teleconferencing) that the advertisements in live games should take precedent over the actual game as is the case in the NFL. I wonder what Australian viewers would think of that with rugby league or cricket as an example.

Job roles

Sales Manager
  o Sales (4 employees)
Broadcasting Manager

  o Broadcasting technicians (one staff member for 1-2 locations)
Human Resources and Accounts

  o Three staff members Directors
And a number of support staff.

Initial Review

Your Assignment will require you to understand and document the processes within CBB. This will include the identification and description of various problems and opportunities within the company and finally propose options to possible improve the organisation. The work you will be doing will have elements focusing on strategic, tactical and operational aspects of the company.

The first task you need to do is to find out as much as you can about CBB, their processes, strengths and weaknesses and possible gaps.

To begin with your supervisor (Sharna) has asked you to produce an overview of the present situation at CBB. Initially you will be focusing on the operational aspects of the company, specifically the current and proposed AOT system. You will be looking at some strategic and tactical elements later but for the moment the focus is on present operations.

Sharna has suggested she would like to see an initial draft set of Activity diagrams, together with Process descriptions in the next few weeks.

Case Study

Students will analyse a realistic business and through systematic fact finding and documentation identify operational issues within that business. Please read the case study 1 overview.

Information will be found by interviewing the lecturer at various times.

For on campus students this will occur in class times.
For online student this will take place by discussions via the nominated forums.

In this activity students will develop the ability to gather and record information, document systems and detail business requirements. They will then convey this clearly in a well presented and articulate manner.

The business report might include:

Submission Requirements: Expected structure

Assignment cover sheet Title Page
Executive Summary Table of Contents Objectives
System Modelling
  o Activity diagram
  o Use Case Diagram
  o Domain Class Diagram
  o Discussion of each diagram
Stakeholder analysis Problem identification Next steps
Conclusion Reference
Appendices if required

General:

References (APA)
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